Five Lessons I Learned After I Thought I Had “Finished” Learning
Ok I confess: I’m kind of a nerd. I was always that student who loved school. As a kid I would line up my dolls and pretend to “teach” them as I wrote the day’s lesson plan on a chalkboard in my...
View ArticleWe’re Only Human: Turning a Digital Crisis into a Win
About a month ago, I saw a great deal shared in my Facebook friend feed. Squishable.com, purveyor of oversized plush toys, was offering nearly half off their normally $40 products. Several family...
View ArticleThe Olympics: Potential for PR Gold…or Honorable Mention?
Recently, our summer intern Carly had the chance to visit London to observe media relations in action. A graduate from Auburn University, Carly joined the Cookerly team in May. She enjoys the fast...
View ArticleFracking: Are Energy Companies in Denial about the Industry’s Growing PR...
In a recent interview with Politico, Steve Coll, a Pulitzer Prize-winning journalist who authored a book examining ExxonMobil, might have said it best about the oil and gas industry and its growing...
View ArticleThe Ethics of Online Reviews
Yelp. Amazon. TripAdvisor. I don’t know about you, but these days, I religiously check online product and business reviews before trying anything new. What does Urbanspoon have to say about the quality...
View ArticlePR Lessons from the Latest Google Snafu
Last week, Google’s third quarter earnings report was released early. The report surprised investors not only because of its advanced arrival, but also because it showed lower profits than the same...
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Lemons to Lemonade: A Sour Review Doesn’t Spell Disaster
When infamously snarky New York Times restaurant critic Pete Wells skewered Guy Fieri’s new Times Square restaurant last week, the controversy went viral. Sarcastic questions targeting the quality of...
View ArticleThe Lasting Effects of the Football Star and his Fake Dead Girlfriend
By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create...
View ArticleIssues Continue to Plague Compounding Pharmacies
The past several months have been trying for the $2 billion-a-year compounding pharmacy industry. First, it was a multi-state meningitis outbreak caused by contaminated steroid injections from the New...
View ArticleSwift, decisive responses avert PR crises for Royal Caribbean and Papa John’s
While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond...
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